Google Health
Google Health is a division of Google dedicated to increasing health equity via products, research, and partnerships. Google Health needed to update its presence on social and standardize its identity across copy and design to increase awareness and drive organic attention.
The Team worked closely to developed a plan to increase Google Health's asset bank with low-effort, high-ROI designs optimized with social-first movement and CTAs. Google Health successfully teased landmark events including the Health Equity Summit -- their largest in-person and virtual event of the year. Building a TOV and design standard enabled Google Health to appeal to a range of audiences including HCPs and general consumers, widening its net of reach.
Creative Team:
Sussana Kohm, Group Creative Director
Jahla Seppanen, Associate Creative Director, Copy
Rohan Grover, Copywriter