Maison Boursin X Lance Bass: Holiday Connection Collection
For the 2023 holiday season Boursin® Cheese brings back Maison Boursin — a house of entertaining inspiration — to alleviate the stress hosts experience. This time of year is synonymous with gatherings, but it often comes with unwanted stress for those who are hosting the festivities, leading to a lack of connection. In a recent survey, Boursin found 83% of Americans aged 21-45 would entertain more often if it wasn't so overwhelming and nearly 3 in 4 people report feeling disconnected as a result of spending less time with friends and family than in years past.
Maison Boursin invites hosts to focus on connecting with guests with the help of its limited-edition Connection Collection. From gathering around a perfect cheeseboard to an unforgettable main dish that guests can't stop talking about, Boursin Cheese is the secret, show-stopping ingredient that brings the holiday spirit and people together. With the help of this year's Host in Residence, musician Lance Bass, and Maison Boursin's Connection Collection, Boursin is here to alleviate entertaining overwhelm and let hosts focus on what really matters, meaningful connections with their guests.
Creative Team:
Sussana Kohm, Group Creative Director
Regina Aletto, ACD Copy
