Playtex Xtra with Darcy Carden
In a world of extra, Playtex’s new product Simply Gentle Glide was everything you need without the “extra” ingredients you don’t. To kick off this product launch, we’ve partnered with comedic actress D’Arcy Carden to share with our Goop obsessed world her favorite new “Xtra” tampon in a hilarious SNL style skit.
Awards:
Shorty Awards Winner - Health and Fitness Comedy
Shorty Awards Gold Honor - Best Use of Comedy
PR Week Finalist in ”Best in Product Brand Development” and “Best Content”
Creative Team:
Jeremey Bernstein, Executive Creative Director
Bengt Asplund, Creative Director
Samantha Wilco, Associate Creative Director
