Samsung TV Together

Since the election in 2016, the holidays are now awkward at best, so we leaned into this tension point with Samsung and seize the opportunity to help make things less awkward. Because would you rather talk to your family, or would you rather TV Together Instead? And if you thought we were joking, maybe think again on Black Friday after you’ve observed how quickly complimenting the potatoes can spawn a shouting match about [any politician].

Creative Team:
Bengt Asplund, Group Creative Direction
Keiji Ando, Creative Direction, Art
Eric Burnett, Creative Direction, Copywriting