Robyn Iris Segal

Schick f.a.b. Shave Thoughts

Schick was launching a new product, a razor that shaves in both directions. Now that you don’t have to think about shaving your thoughts are gonna wander when you shave. To bring this idea to to life we created #ShaveThoughts and partnered with Phoebe Robinson to share what thoughts may pop-up  while using the Schick f.a.b razor. The team also created a bunch of GIPHY stickers for Instagram stories with the campaign.

Creative Team:
[Concept & Pitch]
Alena Cason, Creative Director
Robyn Iris Segal, Art Director

[Execution of the idea]
Samantha Wilco, Creative Director
Constance Leonard, ACD Art
Edwin Poche, ACD Copy